the subtle lessons

 Since the creation of food storage methods, Man have been able to free up time from hunting. Without the ability to store food, we had to constantly hunt and worry about the next meal. But with storage methods, we can now store food over a longer period (and through tough periods too). I believe this is the secondary reason for the speedy evolution of man. Today, we are exploring automation, AI and many more ways to reduce the need for man hours. In the future, we could have cities running seamlessly, without the need for human intervention or labor. What would the free time be used for? Futurists and philosophers think that humans will take over high level thinking positions. And the human race will improve and evolve even faster. But really? Take a look around you. What do people really do with their free time? We should learn how we can exploit the free mental energy that will be unlocked if automation and AI really comes to fruition and are executed. But, be aware. The time wi...

Good guys will go bad if they realise or are convinced that the system doesn’t reward them for their efforts. I used to ‘hang out’ with my Dad and some of his friends while I was growing up. Among them, there was a couple who stood out. They were outspoken, eloquent and always cheerful. I loved chatting when them, and always looked forward to meeting them. But life got to them. And so today’s lesson in management happened. They were good people with good intention. But there wasn’t a right reward system in place. The society only rewards the showy, loud but unfortunately empty people who do not contribute much. Over time, I saw less the cheerful couple. I saw more of the tiredness in their eyes. I saw lively hope turn into dead glances. They still smile and look cheerful whenever we meet. But the energy and the fuel has run dry. We will meet such people in life, in business, in social context. How can we implement the right reward systems to keep the right people in our network, while ...

 is a collection of headlines. And you know what they say about headlines right? “Headlines should grab attention” “Headlines should entice the readers to read your content” “If you want people to read your content, you must write magnetic headlines” Neil Patel used an entire chapter of his copywriting guide  to breakdown headlines You get the picture. If you are a writer, or a Amazon ebook peddler, put a little more effort into your content page. Tweak it a little. Hit the problems that your audience are looking to solve. Maybe you’d see more sales next month?

 They can be mere print. They can bring one down on their knees.

 Idea taken from the book “ The Design of Everyday Things ” by Don Norman. As it’s name suggests, this book focus strongly on the User Interaction (UI) of “everyday things”. And these are not limited to just physical objects. The principles mentioned in the book can still be used today in ‘intangible’ processes. One of the key takeaways from this book is the concept on ‘Mind Slips’. Your Mind Slipped Ever walked into a room and suddenly could NOT remember what you are doing there? What were you supposed to be doing there? Were you there to retrieve something? Were you there to deposit something? What was it you were doing?! There. You just experienced a ‘Mind Slip’. When/Where do Mind Slips Occur? In “skilled behavior”, according to Don Norman. This refers to behaviors that you have already mastered or are part of your regular routine. Things like putting the water to boil, or typing. And they result mostly from the lack of attention. And they can happen when we are multitasking. M...

 Adequacy is the enemy of excellence

First up, in line with the ‘ most ideas ain’t original ‘ belief, the idea behind this post is taken from Making Ads Pay by John Caples.  Picked it up from the library after work. You’d immediately recognise a good book especially when there are gems found in the very first page.  (This book also made it into my top copywriting books, more at ‘ Resources That All Successful Copywriters Use ‘ ) And so this blog post was born! So back to Darwin’s theory of evolution and your business… A little background to Darwin’s theory of evolution. So as a young and curious lad, Darwin was incredibly observant of nature and its players. On one of his extended travels, he collected specimens from the different places he visited (I suspected wanderlust). As he was unpacking and admiring his souvenirs, he noticed similarities and was intrigued by these discoveries. Thus began his conception and study of natural selection. In a single sentence, natural selection is the theory that evolution is d...

Yesterday, I shared some of the great resources that I have referred to while learning about the  Internet Marketing business . Today, I would like to highlight some issues that I have faced as a newbie in the Internet Marketing field, trying to earn profits independently using just Free resources. Issues with using just free learning resources Here are some issues that I have faced as a newbie in the Internet Marketing field, trying to earn profits independently using just Free resources. Do not get me wrong, free resources are a great introduction for new Internet Marketers and I have learned many technical skills from these resources that have aided me in my full-time job. However, what’s missing from these resources are the exact ninja secret tips and behind the scene strategies that the successful players use. I would still recommend all aspiring Internet Marketers to start off from free resources. BUT, there would be a point in time when we would all need to decide if we are ...

Tired of struggling to stand out in the crowd? Frustrated that your adverts are not getting the desired attention? Here’s 5 simple steps to stand out with LESS effort. Secret recipe behind most successful adverts If you are looking to stand out in a crowd, and are confused by the various advise you have received, here is a  Short but Effective   summary for You. These 5 simple steps that we will be touching on was provided by  Kevin Rogers in his interview by Pat Flynn of the Smart Passive Income Podcast . It is a very Useful summary that will definitely benefit you. Once you have learnt of these 5 steps, you will start to notice them in many GREAT and SUCCESSFUL adverts that you see.  Without further ado, here is the secret recipe behind most successful adverts. 5 simple steps to Stand out in the crowd Use these 5 steps in your advert and notice the response levels. 1. Identity Tell your audience, YOUR identity (or the identity of the main charac...

The journey of an entrepreneur is a rough and tough one, however with the challenges come a sense of fulfillment and achievement. If you are looking to start your entrepreneurial journey, here are 5 qualities of an entrepreneur which you may want to cultivate. 1. “Failure” does NOT exist in their dictionary There are no failures in an entrepreneur’s dictionary, only new lessons to be learnt and mistakes to be avoided in the future. Every stumbling block is but a challenge and therefore, there isnt a need to give up. They may change their direction and their methods, but an entrepreneur’s aim and passion never dies. 2. Creativity Entrepreneurs have to use their creativity constantly to innovate and conjour up new services and products, in order to provide value to customers in their targeted market while learning to distinguish themselves from existing competitors. Entrepreneurs are a curious bunch as they are motivated by their need to serve and provide value, and they do this by m...