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Keep on shouting IN the crowd, or follow this 5 simple steps to step out with Less effort

Tired of struggling to stand out in the crowd? Frustrated that your adverts are not getting the desired attention?

Here’s 5 simple steps to stand out with LESS effort.

Secret recipe behind most successful adverts

If you are looking to stand out in a crowd, and are confused by the various advise you have received, here is a Short but Effective summary for You.

These 5 simple steps that we will be touching on was provided by Kevin Rogers in his interview by Pat Flynn of the Smart Passive Income Podcast. It is a very Useful summary that will definitely benefit you.

Once you have learnt of these 5 steps, you will start to notice them in many GREAT and SUCCESSFUL adverts that you see.  Without further ado, here is the secret recipe behind most successful adverts.

5 simple steps to Stand out in the crowd

Use these 5 steps in your advert and notice the response levels.

1. Identity

Tell your audience, YOUR identity (or the identity of the main character in the advert).

Use the Identity to draw attention and to attract your IDEAL TARGET AUDIENCE.

example; have a housewife as the main character if your target market are the housewives.

2. Struggle

Once you have identified the main character, point out the Struggle of the main character. This struggle will be the Problem That Your Product or Service Will Solve.

This section will provide the PAIN that most of the master advertisers always refer to.

3. Discovery

This is the part of the advert that will talk about the Solution to the Problem, which allows you to bring out your Product or Service.

It is easy to become too ‘sale-y’ at this portion of the advert. If you have structured the advert in a form of a story, it is easier to avoid alerting the ‘Sales Alarm’ that will scare off your audience.

If you have not structured it in a form of a story, have someone else read your advert to ensure that it does not appear too pushy or ‘sale-y’.

4. Result

After you have given your audience the Solution to their painful Struggle, describe the Pleasurable Result that they will stand to enjoy and benefit.

Throw in a surprise to the result that they can expect to enjoy (this is optional, but will yield greater response).

5. Call to action

Don’t forget to tell your audience to buy! Providing them a Solution has your calling, now that they have something that will cure and clear their pain and struggles, it is your Responsibility to ensure that they get their hands on it.

So, remind your audience to get their hands on your solution.

Let’s Recap

Put the 5 steps to use and watch your response rate grow!

Remember the 5 steps:

1. Identity
2. Struggle
3. Discovery
4. Result
5. Call to Action

Stay tuned for some examples using the 5 steps in the next few days!

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