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Copywriting Resources

Must-Read Books on Copywriting

Every successful copywriter will usually reference a book that has allowed his or her career to undergo a quantum leap. Here are 5 books that many of these copywriters reference:

Useful Websites That Copywriters Can Draw Inspiration From

These websites are great starting points for beginners or even pro copywriters who are facing some downtime. Use these for a dose of inspiration or to build the skeleton of your upcoming copy.

Headline generators

Copy generator

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Ulysses Pact - how to prevent your future self from screwing up

Ulysses (aka Odysseus) is a Greek hero and King in Homer's Odyssey  which describes his journey home after a long, drawn out war. Along the way, his ship had to pass by the Sirens, whose songs were said entice sailors to change course and suffer a shipwreck.  Like any of us, he was curious about the Sirens' songs and he wanted to hear them for himself.  But he also wanted to make it back home without a shipwreck.  What did he do?  Source: Wikipedia As the captain of his ship, he ordered all his men to cover their ears with wax so that they do not get seduced by the Sirens' songs. Next, he made a pact with his men to bind him up on the mast, to ignore his demands of changing the course of the ship while they passed the Sirens and to have their swords on hand in case he breaks free from the mast.  They survived the journey passed the Sirens without a shipwreck.  This became known as Ulysses Pact or Ulysses Contract - a decision made in free-will today,...
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how 2021 started

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Big Picture Easy, Execution Messy

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