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Copywriting Resources

Must-Read Books on Copywriting

Every successful copywriter will usually reference a book that has allowed his or her career to undergo a quantum leap. Here are 5 books that many of these copywriters reference:

Useful Websites That Copywriters Can Draw Inspiration From

These websites are great starting points for beginners or even pro copywriters who are facing some downtime. Use these for a dose of inspiration or to build the skeleton of your upcoming copy.

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how 2021 started

I ended 2020 with "The Midnight Library", a fiction book about a girl in despair who finds herself in a library filled with infinite possibilities to how her life could be, after an attempted suicide. The plot was predictable, but the journey was memorable. A good reminder that we already have everything we need to become who we want to be. We just need to commit to the goal and have the guts to take on the process. I started 2021 with the docu-film, "Dick Johnson is dead" (available on Netflix), a lighthearted take on the impact of dementia and pending death. "He's a psychiatrist. I'm a cameraperson. I suggested we make a movie about him dying. He said yes." - Kristen Johnson Kirsten Johnson comes up with comical ways her dad would die, in an attempt to help them and their loved ones cope with his pending death. It was funny, intimate and surprisingly intimate.  "She kills me. Multiple times. And I come back to life. I...
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Ulysses Pact - how to prevent your future self from screwing up

Ulysses (aka Odysseus) is a Greek hero and King in Homer's Odyssey  which describes his journey home after a long, drawn out war. Along the way, his ship had to pass by the Sirens, whose songs were said entice sailors to change course and suffer a shipwreck.  Like any of us, he was curious about the Sirens' songs and he wanted to hear them for himself.  But he also wanted to make it back home without a shipwreck.  What did he do?  Source: Wikipedia As the captain of his ship, he ordered all his men to cover their ears with wax so that they do not get seduced by the Sirens' songs. Next, he made a pact with his men to bind him up on the mast, to ignore his demands of changing the course of the ship while they passed the Sirens and to have their swords on hand in case he breaks free from the mast.  They survived the journey passed the Sirens without a shipwreck.  This became known as Ulysses Pact or Ulysses Contract - a decision made in free-will today,...
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Big Picture Easy, Execution Messy

It’s easy to see the big picture, really. Read some relevant books, read some articles posted online, read some forum reviews or experience sharing by people in the industry. And almost everyone can become a consultant. Just look at the big picture, spot the obvious gaps, and…yak. Talk is cheap. Execution is what brings in the money. But Execution is messy. There are legacy issues. There are stubborn mindsets. There are cemented SOPs. There are undecipherable data. What makes you special today is the ability to convert your big picture, empty talk into executable actions that bring the results you talk about. But few can do that. Can I?
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