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BTFD

In investing, when someone is confident of the underlying equity, they'll "buy the f'-ing dip" (BTFD) when prices come down temporarily. 

I'm not a good investor (in fact, whatever I buy dips, I've contemplated on coming up with reversed trade calls before😓). 

Anyway, the BTFD concept is very apt for today's world. 



BTFD in the real world

Life likes to send challenges in our way. 

Covid was one major challenge.

How one reacts to such challenges (or 'dips') can make a huge difference, for example:
  • Businesses which managed to pivot quickly during the lockdowns are now thriving.
  • Folks who have made career switches that allow them to serve more clients remotely instead remain working for 'the man' have seen their income skyrocket.
  • Others have launched side hustles and now can maximise the time spent at home. 
These are just some success cases of BTFD-ing, in the real world. 

Don't stay down, BTFD!

When shit happens, if you have the confidence that your circumstances will improve and that there are ways to ride on the wave up, bet on yourself and BTFD.

still reading?

Okay, here's more:

Like investors, we can approach our slumps with some objectivity. Alas, not every stock is the next Tesla. Likewise, we should not take on every of life challenges head on, opportunities do not lie behind every challenge.

In my opinion, there are "pre-requisites" of sorts to think through when we're approaching any of life's challenges:

the BTFD pre-requisites

1. Am I prepared to maximise the current situation?
Not every challenge is worth taking on, sometimes, it may be a better decision to keep our heads down and tide through the tough times. 

Those who can distinguish the difference, will emerge as winners.

For example, during the lockdown we saw a rise in the number of home bakers. Some went on to become full-fledged businesses, others dwindled and disappeared. If you are out looking for opportunities, make sure you are ready to maximise your current situation so that you have a higher chance of being in the former group.

2. Weighing your outcomes
"is the potential outcome worth the effort?"
If you are in the fortunate situation to ponder on this, do it. 
For example, folks who are looking for a career switch during an economy downturn. It's always wise to weigh your outcomes in such situations. 

there's a way out

It can be depressing when we find ourselves in a bind, especially when we are caught by surprise. But covid and the lockdown has shown us that there's always a way out.

Take a deep breathe, think through your options and BTFD. 👊
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