First up, in line with the ‘ most ideas ain’t original ‘ belief, the idea behind this post is taken from Making Ads Pay by John Caples. Picked it up from the library after work. You’d immediately recognise a good book especially when there are gems found in the very first page. (This book also made it into my top copywriting books, more at ‘ Resources That All Successful Copywriters Use ‘ ) And so this blog post was born! So back to Darwin’s theory of evolution and your business… A little background to Darwin’s theory of evolution. So as a young and curious lad, Darwin was incredibly observant of nature and its players. On one of his extended travels, he collected specimens from the different places he visited (I suspected wanderlust). As he was unpacking and admiring his souvenirs, he noticed similarities and was intrigued by these discoveries. Thus began his conception and study of natural selection. In a single sentence, natural selection is the theory that evolution is d...
thoughts in a noisy world